Thursday 11 February 2016

Odds & Ends - 1

As with my other post today, the subject of this mini-post was brought to my attention by H. We're all probably familiar with reaction videos on YouTube. Random individuals post videos of themselves reacting to films, games, music videos and anything under the sun really.

These can get popular, and often a lot of these individuals amass subscribers in the hundreds of thousands. I don't need to mention that these individuals stand to earn mucho plata if they monetize their videos.

H, who's a pop-culture maven, told me that recently she's been coming across videos of white people reacting to Indian movies/trailers. That got us thinking. Of course, there are individuals the world over who are genuinely interested in world cinema, and take an effort in sincerely exploring the art forms of other cultures. However, a lot of these reaction videos could also be made by individuals who've figured out that they stand to make a killing by catering to an Indian audience.

As mentioned in a previous post, a lot of Indians crave the white seal of approval, combine this with the fact that we have the fastest growing internet subscriber base, it all adds up to the perfect recipe for random white dudes to make a fortune by producing these reaction videos.

Something to think about.

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